Bodegas Got Milk, and its Low-fat

The NY Post is reporting today that the city's DOH initiative on getting low income consumers to try low fat milk is starting to have some success. As the paper says, "Bodega owners say more and more customers are reaching for the low-fat milk, which has fewer calories but the same amount of nutrients as found in whole milk.

In one store the owner reported that almost twenty percent of his customers were reaching for the low-fat whereas before he only sold whole milk. What this suggests is that there is a great deal of room for a public-private partnership on encouraging healthier eating habits.